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Marketing & Communications 

Brand Strategy | Positioning | Growth 

Working across complex hospitality and multi-brand environments

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Burcu Kızılay

About

I am a marketing and communications professional with a strong background in hospitality and multi-brand environments. Throughout my career, I have worked on brand building, positioning, communication strategy, and marketing leadership across complex structures, while also supporting brands and individuals through independent marketing and communication work. I focus on bringing clarity, consistency, and direction to brands operating in dynamic and competitive environments.

My professional journey has included large-scale hospitality and mixed-use environments, where marketing required both strategic thinking and hands-on execution. I have led marketing and communication work across hotels, residences, restaurants, and destination-driven projects, with a focus on positioning, communication, and long-term brand value. This range of experience has strengthened my ability to work across complexity, manage different stakeholders, and adapt marketing thinking to different structures and audiences.

I am most drawn to brands and environments where marketing goes beyond visibility and plays a role in shaping perception, strengthening reputation, and supporting long-term growth.

My Journey in Numbers

  • LinkedIn

Thoughts in Practice  Case Studies

 

 

Taste of Journey is built around curiosity-not as a lifestyle statement, but as an ongoing practice.

It is an editorial platform exploring hospitality, travel, culture, and marketing through applied thinking, case studies, and ongoing industry insight.


Explore more at tasteofjourney.com

Taste of Journey

Dedicated to curating bespoke experiences through the marketing eye.
 

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